By Brian Miller, Senior Web Designer at Affordable Web Design Canada (Vancouver / Calgary)
Probably the most important consideration our days is how to get visitors on my newly designed web site. We all know that the largest pool of highly relevant and fresh traffic is always coming from search engines like Google, Yahoo! And Bing.
Designing a search engine friendly site is the key to getting more traffic from those search engines but that is only achieved when you are actually indexing and ranking highly used and relevant keywords which sometimes can be very competitive.
Major search engines use pieces of software named “crawlers” or “robots” to index websites to list on their search result pages by indexing keywords to those individual site pages in accordance to readable content and other considerations. They follow links to a page, read the text content and tags on the page and record it in their own database, pulling up the listing as people search for it.
Do you want your site to index easily? Consider avoiding frames on your website, flash animation and splash pages, instead prioritize good quality content, do not over optimize and make sure you do not use too many links. Frames will only confuse search engine robots and they might even abandon your site because of that. Moreover, frames make it difficult for users to bookmark a specific page on your site without using long, complicated scripts. Do not present important information in Flash graphics or in images. Search engine robots can only read text on your source code so if you present important words in Flash graphics and images rather than text, your search engine ranking may be affected and your ability to compete on keywords will be reduced.
Use proper titles and meta tags on each and every page of your site so that search engine robots read what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robot’s job easier so they will crawl and index your site more frequently.
Stop using wrong HTML tags like <font> to style your page. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load. Also try to keep a healthy balance between content and other elements of design.
In conclusion, since April 2012, a well designed web site is designed with the human end user in mind and while keeping the content in priority we also remember that if there is no value for my site visitors they will not return and will not suggest your site to other people. If you can build a stream of traffic, you are by far more likely to grow that traffic over time. Not sure? Consult with a Search Engine Optimization (SEO) specialist and ask for a technical audit.
Affordable Web Design Canada specializes in the design of search engine friendly web sites in Canada. Read more at www.affordablewebdesigncanada.com